Content marketing has quickly and easily become the most popular and effective form of marketing all over the world. This is mainly due to the continuous rise of social media, resulting in high demand of talented and creative content marketers.
But even with there being demand to fill these roles, landing a first interview can be difficult regardless if it’s your dream company or not. The best thing you can do is submitting a well thought-out and composed resume with the help of GRIT’s resume guide for content marketers. Make a great first impression and get your foot through the door with just two pages!
Keep all of the information on one page for a well-received resume. If your career spans further than a decade, you can get away with a two-page resume. Keep in mind that resumes should be concise and targeted. This is the flow of a resume you should follow:
As for formatting, these are the basics you need to know:
When writing your summary include a brief introduction into your professional background, qualifications, and motivation for advancing your career in this field. Give an example of why you enjoy what you do or why you wish to improve and expand your talents.
Example: Versatile Copywriter turned Content Marketing Manager with over 7 years of experience in the digital marketing space. Developing and overseeing brands, bringing their voices alive whilst boosting consumers awareness and social media presence of companies by tens of thousands of followers with use of creative content writing and management.
When drafting your work experience portion of your resume, keep two things in mind: bullet points and specific experience.
#1 Bullet Points
#2 Specific Experience
1) The Job Description: Develop strategic platforms and ideas to articulate content priorities, role of channels, tone of voice, content, and overall social architecture.
2) Your Experience: Brainstormed and conceptualised several content ideas with tone of voice and media platform in mind, resulting with a 30% increase in followers and 20% engagement every month.
Even without any work experiences you can still craft a great resume as someone starting their career journey, after all everyone has to start from somewhere. Here’s what you can include instead of full-time work experiences.
Action words in resumes are adjectives that are used to describe achievements and experiences. It's a terrific method to get the attention of the hiring manager and highlight your accomplishments. Words like these are great action words to consider when writing your resume:
Since a resume is short and to the point, here's what to include and what to leave out.
In a separate piece of paper you’ll want to include the following to boost your chances at being selected for an interview. If you have a website with the following showcased, feel free to include your site under the contact information section of your resume.
If you’ve been meaning to up your value as a content marketing manager, there are a handful of certificates you should look into regardless if you’re starting out or a veteran looking to sharpen your skills. Many are offered solely online with great time flexibility to work with your schedule and learning pace. Here are some certificates worth considering:
Awards are a great reminder of the achievements you’ve accomplished for your company or with your industry.
A cover letter is a terrific complement to any resume because it allows you to go into greater detail about why you're the best fit for the job. Instead of sending out generic resumes to each potential employer with an open position, a cover letter demonstrates your want to work for the company you're applying to. The structure of your cover letter matters as much as the content itself.
Make sure the font size and spacing are easily readable. When describing your successes and experiences, utilise action words to emphasise your relevant talents to the position you're wanting to be recruited for.
Need a few more details? Check out our in-depth guides on writing a resume, CV and cover letter. All guides are suitable for any profession with tips for careers across the board.