November 9, 2021

Content Marketing Manager: Resume Template And Guide

Content marketing has quickly and easily become the most popular and effective form of marketing all over the world. This is mainly due to the continuous rise of social media, resulting in high demand of talented and creative content marketers. 

But even with there being demand to fill these roles, landing a first interview can be difficult regardless if it’s your dream company or not. The best thing you can do is submitting a well thought-out and composed resume with the help of GRIT’s resume guide for content marketers. Make a great first impression and get your foot through the door with just two pages!

Resume Sample

Structuring Your Resume 

Keep all of the information on one page for a well-received resume. If your career spans further than a decade, you can get away with a two-page resume. Keep in mind that resumes should be concise and targeted. This is the flow of a resume you should follow: 

  1. Contact information 
  2. Summary 
  3. Work history 
  4. Relevant skills 
  5. Educational background 
  6. Certifications and awards 
  7. Languages 

As for formatting, these are the basics you need to know: 

  • Margins – One-inch margins on every side
  • Font – Arial, Cambria, Calibri, Didot, Garamond, Times New Roman, Helvetica
  • Font size – Use a font size of 11-12pt for normal text and 14-16pt for headers
  • Line spacing – Use 1.0 or 1.15 line spacing

How To Write A Summary 

When writing your  summary include a brief introduction into your professional background, qualifications, and motivation for advancing your career in this field. Give an example of why you enjoy what you do or why you wish to improve and expand your talents.

Example: Versatile Copywriter turned Content Marketing Manager with over 7 years of experience in the digital marketing space. Developing and overseeing brands, bringing their voices alive whilst boosting consumers awareness and social media presence of companies by tens of thousands of followers with use of creative content writing and management. 

How To Highlight Experiences 

When drafting your work experience portion of your resume, keep two things in mind: bullet points and specific experience.

#1 Bullet Points

  • List no more than 3 to 4 bullet points per role. 
  • Each point should give a single easy to understand sentence. 

#2 Specific Experience 

  • Tailor the experiences you list according to each role you’re applying for. Do this by making sure you’re highlighting accomplishments that reflect the role specifications or requirements in the job description.  

1) The Job Description: Develop strategic platforms and ideas to articulate content priorities, role of channels, tone of voice, content, and overall social architecture.
2) Your Experience: Brainstormed and conceptualised several content ideas with tone of voice and media platform in mind, resulting with a 30% increase in followers and 20% engagement every month. 

  • These experiences should not be your day-to-day task, but instead where you accomplished something. 

What If You Don’t Have Experience? 

Even without any work experiences you can still craft a great resume as someone starting their career journey, after all everyone has to start from somewhere. Here’s what you can include instead of full-time work experiences. 

  • Internships 
  • Volunteer work related to the industry
  • Freelance jobs 
  • Contract projects 
  • A portfolio of mock ups

Action Words

Action words in resumes are adjectives that are used to describe achievements and experiences. It's a terrific method to get the attention of the hiring manager and highlight your accomplishments. Words like these are great action words to consider when writing your resume: 

  • Campaigned
  • Collaborated
  • Composed
  • Brainstormed
  • Communicated
  • Conceptualised
  • Curated
  • Modeled
  • Proofread
  • Published
  • Redesigned
  • Researched
  • Strategised
  • Storyboarded

What Should You Include And Not Include 

Since a resume is short and to the point, here's what to include and what to leave out.

  • Your highest academic achievement and GPA are important, but the year you graduated is irrelevant and can work against you if stated. 
  • Interests and hobbies aren't mandatory on a resume and should be added only if space allows.
  • You should never include a language in which you only know a few words and expressions. It’s important to be honest when listing any and all information, even languages. 

In a separate piece of paper you’ll want to include the following to boost your chances at being selected for an interview. If you have a website with the following showcased, feel free to include your site under the contact information section of your resume.

  • Portfolio
  • Projects

Top Skills Of A Content Marketing Manager 

Hard Skills:
  • Data Analysis 
  • Writing 
  • Content Creation
  • On-page and Off-page SEO 
Soft Skills: 
  • Creativity 
  • Attention to Detail
  • Time Management 
  • Adaptability 

Certification And Awards 

If you’ve been meaning to up your value as a content marketing manager, there are a handful of certificates you should look into regardless if you’re starting out or a veteran looking to sharpen your skills. Many are offered solely online with great time flexibility to work with your schedule and learning pace. Here are some certificates worth considering:

  • GoogleAds Search Certification
  • Google Analytics Individual Qualification
  • HubSpot Inbound
  • Facebook Blueprint

Awards are a great reminder of the achievements you’ve accomplished for your company or with your industry. 

Cover Letter 

A cover letter is a terrific complement to any resume because it allows you to go into greater detail about why you're the best fit for the job. Instead of sending out generic resumes to each potential employer with an open position, a cover letter demonstrates your want to work for the company you're applying to. The structure of your cover letter matters as much as the content itself. 

  • Contact details 
  • The hiring manager’s details
  • Opening paragraph 
  • The body 
  • Closing 
  • Formal sign off 

Make sure the font size and spacing are easily readable. When describing your successes and experiences, utilise action words to emphasise your relevant talents to the position you're wanting to be recruited for. 

Need a few more details? Check out our in-depth guides on writing a resume, CV and cover letter. All guides are suitable for any profession with tips for careers across the board. 

At GRIT, we believe people look for opportunities instead of jobs in this new era of work. We focus on in-demand Digital and Technology roles, where we intelligently match outstanding talent to some of the most groundbreaking companies in the industry. Find us doing what we do best globally at our offices in Singapore, Hong Kong, Malaysia and Germany.
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