October 4, 2021

Sales Director: Resume Template And Guide

You’re a master at sales, and can easily close on many large deals, but do you find yourself inadvertently freezing up when it comes to selling yourself on your resume? Our guide to writing a sales director resume is perfect for those of you that need that extra help. Understand the fundamentals of what your resume needs to consist of, and what you could do to stand out from the crowd in terms of skills. 

Resume Sample

Structuring Your Resume 

Do keep all of the information on one page for a well-received resume. If your career spans further than a decade, you can get away with a two-page resume. Keep in mind that resumes should be concise and targeted. This is the flow of a resume you should follow: 

  1. Contact information 
  2. Summary 
  3. Work history 
  4. Relevant skills 
  5. Educational background 
  6. Certifications and awards 
  7. Languages 

As for formatting, these are the basics you need to know: 

  • Margins – One-inch margins on every side
  • Font – Arial, Cambria, Calibri, Didot, Garamond, Times New Roman, Helvetica
  • Font size – Use a font size of 11-12pt for normal text and 14-16pt for headers
  • Line spacing – Use 1.0 or 1.15 line spacing

How To Write A Summary 

A summary should consist of your professional background, qualifications and reasons for wanting to grow your career in this specific industry. Share why you love what you do and how you plan to develop skills further with this role. 

Example: 10 years of experience specialising in electronics and software technology development as a performance-driven and self-motivated sales professional. Managed target-driven sales teams of 10 to 30+ people, and while maintaining a seamless delegation line of responsibilities. Achieved sales goals through proven research and strategies.

How To Highlight Experiences 

When writing your work experience portion of your resume, there are two things to keep in mind: bullet points and specific experience.

#1 Bullet Points

  • List no more than 3 to 4 bullet points per role. 
  • Each point should give a single easy to understand sentence. 

#2 Specific Experience 

  • Tailor the experiences you list according to each role you’re applying for. Do this by making sure you’re highlighting accomplishments that reflect the role specifications or requirements in the job description.  

1) The Job Description: Coach, and mentor senior Account Executives, with a hands-on, team-oriented approach.
2) Your Experience: Empowered a team of 10 Account Executives with a hands-on, team-oriented approach that contributed to increasing sales by 35% from the initial sales target for 2020. 

  • These experiences should not be your day-to-day task, but instead where you accomplished something. 

What If You Don’t Have Experience? 

Even without any work experiences you can still craft a great resume as someone starting their career journey, after all everyone has to start from somewhere. Here’s what you can include instead of full-time work experiences. 

  • Internships 
  • Volunteer work related to the industry
  • Freelance jobs 
  • Contract projects 
  • A portfolio of mock ups

Action Words

Hiring managers are viewing dozens if not hundreds of resumes a day, if you want to stand out and grab their attention you’ll need to use action words. These are simply adjectives that are used to describe your achievements and experiences. Words like these are great action words to consider when writing your resume: 

  • Empowered
  • Enabled
  • Endorsed
  • Enforced
  • Implemented
  • Integrated
  • Leveraged
  • Orchestrated
  • Optimised
  • Restructured
  • Revitalised
  • Shaped

What Should You Include And Not Include

Since a resume is meant to be short and to the point, these 3 tips will help you avoid any possible mistakes. 

  • Your highest academic achievement and GPA are important, but the year you graduated is irrelevant and can work against you if stated. 
  • Interests and hobbies aren't mandatory on a resume and should be added only if space allows.
  • You should never include a language in which you only know a few words and expressions. It’s important to be honest when listing any and all information, even languages. 

In a separate piece of paper you’ll want to include the following to boost your chances at being selected for an interview. If you have a website with the following showcased, feel free to include your site under the contact information section of your resume.

  • Portfolio
  • Projects

Top Skills Of A Sales Director 

Hard Skills: 
  • Product Knowledge
  • Business Communication
  • Client Engagement
  • Sales Presentations 
  • Social Selling 
Soft Skills: 
  • Collaboration
  • Critical Thinking
  • Problem Solving
  • Excellent sales and negotiation skills
  • Good business sense
  • The ability to motivate and lead a team
  • Drive and enthusiasm
  • Excellent communication skills
  • Good planning and organisational skills
  • The ability to work calmly under pressure

Certification And Awards 

If you’ve been meaning to up your value as a web developer, there are a handful of certificates you should look into regardless if you’re starting out or a veteran looking to sharpen your skills. Many are offered solely online with great time flexibility to work with your schedule and learning pace. 
Awards are a great reminder of the achievements you’ve accomplished for your company or with your industry. 

Cover Letter 

A cover letter is a terrific complement to any resume because it allows you to go into greater detail about why you're the best fit for the job. Instead of sending out generic resumes to each potential employer with an open position, a cover letter demonstrates your want to work for the company you're applying to. The structure of your cover letter matters as much as the content itself. 

  • Contact details 
  • The hiring manager’s details
  • Opening paragraph 
  • The body 
  • Closing 
  • Formal sign off 

Ensure that the font size and spacing are both readable and easy on the eye. Use action words to emphasise your relevant skills to the position you wish to be hired for while explaining your achievements and experiences.
Need a few more details?

Check out our in depth guides on writing a resume, CV and cover letter. All guides are suitable for any profession, with tips for careers across the board.


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