January 12, 2022

How To Attract South East Asia's Tech Talent In 2022

Having trouble attracting the right tech talent during this surge in demand? It’s no surprise. 

What was once a regular industry consisting of tech and digital companies hunting for their respective talent, has now become a competitive market with every industry looking to hire the very best tech/digital talent. 

This was an especially essential move for companies that could no longer depend on in-person consumerism, but needed to expand into the online space. More than 40% of software engineers and developers were hired by non-tech companies in the last two years alone

The work-from-home situation has also resulted in an increasing need for many companies (regardless of their field) to assist in coming up with a solution to create a conducive working environment for their employees. Thus, a need to integrate the newest and very best software and technology has become part of the mission for many companies and their business strategies. 

Companies are no longer in the driver's seat when it comes to recruiting with so many amazing offers in the market; there is a real and ongoing competition to attract talent. There are, however, six aspects that companies can improve upon or even change to attract the tech talent they want. Time to find out what they are!

1) Transparent And Accountable Hiring Process 

A big turn-off for many talent, not just those in the tech and digital space, is the longer than necessary interview process. It often discourages many from continuing to the end of the process, which means that there’ll be a high drop-off rate, even amongst the good quality talent. A transparent and accountable hiring process eliminates this risk. 

According to a Glassdoor survey done in 2019, it was found that 80% of applicants would drop out of the running because of the long process and bad candidate experience. Companies can avoid this by understanding the requirements and responsibilities of the role that needs to be filled, then creating a concise hiring process revolving around the role for better results. 

For example, if the role is for a non-managerial position, a total of three steps would suffice. An interview to gauge the talent, followed by an assessment to evaluate the individual’s skill levels, and finally a concluding interview that’s held with someone additional present to contribute a trusted second opinion. This should provide you with enough information and confidence to make a decision. If the opening was for a managerial position or higher, you would want to include an extra interview and/or assessment. 

Being upfront with information and conducting interviews that allow for a two-way conversation will undoubtedly help retain quality talent as candidates, and propel the idea that transparency is a valued trait. This also results in a positive candidate experience that will do more good for future recruitment. 

2) Positive Candidate Experience 

Word of mouth is still vital to the growth and success of any company. This includes what potential hires have to say. 

Following the earlier point, this is one good reason to create a concise hiring process around the role that needs to be filled. Another is by making sure that candidates who have not been selected are given a formal written notice, and even a reason as to “why”. This is less likely to leave a bitter taste in their mouths. 

A positive candidate experience means that in the future, these same rejected candidates are more likely to re-apply for the same or different positions in the company. Talent that is put off by a company during the hiring process is more likely to discourage family and friends from applying. 

3) Company Culture 

Many talent, especially those who fall into the Millennial and Gen Z categories, now look for companies with a great culture that embodies their own ideas and beliefs of what working in a business should be like. Companies that want to include or expand on these work culture values will have to do so consciously if they are looking to attract and retain the younger generation. 

4) Diversity And Inclusion 

A company with a well thought-out and strong diversity, equity, and inclusion (DEI) strategy will not only attract talent easily, but also be a contributing factor during their decision. The DEI strategy refers to programmes or policies that advocate for people who come from diverse backgrounds, experiences, and skills.

According to a Beqom survey of 1,000 employed adults, 48% said that they would consider joining another company with a built-in DEI strategy, so having one in place will allow companies to attract a hugely diverse pool of talent. 

5) Coaching And Developing 

A talent of any stature will continuously want to grow their skill set. Millennials and Gen Z-ers will often consider companies that have a track record of providing real sponsorships to employees with diverse backgrounds for various growth opportunities. 

A good example of this would be HubSpot's transition from annual performance reviews to social performance management. This initiative provides an opportunity for employees to receive continuous and constructive feedback from nearly anyone in the organisation, thus encouraging an ongoing skill development culture.

Companies that understand hard skills can be learnt, and that soft skills such as emotional intelligence, adaptability, creativity, and teamwork are hard to come across. Companies will want to promote this during the interview process, in addition to demonstrating a willingness to teach and develop a talent’s skill set. 

6) Remote Recruitment 

Remote working is becoming a deciding factor for many tech talent, and so it’s no surprise that remote recruitment is one way to keep potential candidates interested and engaged through the hiring process. 

This is a convenient and cost-effective solution for both the talent and the company. It is also an opportunity to widen the search in securing great talent from a wider range of locations. Companies are no longer bound by borders, but instead can hire people from anywhere in the world in order to create a healthy and fair society that allows people from all walks of life to get equal opportunities. 

Companies that would like to implement these talent attraction tips will need to keep in mind that things won’t change overnight. In fact, it will take time and dedication to get these successfully implemented, in order to land the right talent for the available roles. In the end, when executed well, companies will have successfully recruited a diverse and passionate talent pool to help the business succeed. 


At GRIT, we believe people look for opportunities instead of jobs in this new era of work. We focus on in-demand Digital and Technology roles, where we intelligently match outstanding talent to some of the most groundbreaking companies in the industry. Find us doing what we do best globally at our offices in Singapore, Hong Kong, Malaysia and Germany.
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