November 5, 2021

Performance Marketing Manager: Resume Template And Guide

Marketing is key to the success of just about any business on the planet. The individuals, known as performance marketers, understand this better than anyone else in the digital space. If you’re a performance marketer looking for new role opportunities, but are unsure of how to get them, you’ve come to the right article.

But before you do anything else, you need to have a well-crafted resume to help you land the first interview with the hiring manager of your dream company. GRIT’s guide breaks down everything you need to know about writing a well written performance marketer resume. 

Resume Sample

Structuring Your Resume 

Keep all of the information on one page for a well-received resume. If your career spans further than a decade, you can get away with a two-page resume. Keep in mind that resumes should be concise and targeted. This is the flow of a resume you should follow: 

  1. Contact information 
  2. Summary 
  3. Work history 
  4. Relevant skills 
  5. Educational background 
  6. Certifications and awards 
  7. Languages 

As for formatting, these are the basics you need to know:

  • Margins – One-inch margins on every side
  • Font – Arial, Cambria, Calibri, Didot, Garamond, Times New Roman, Helvetica
  • Font size – Use a font size of 11-12pt for normal text and 14-16pt for headers
  • Line spacing – Use 1.0 or 1.15 line spacing

How To Write A Summary 

When writing your  summary include a brief introduction into your professional background, qualifications, and motivation for advancing your career in this field. Give an example of why you enjoy what you do or why you wish to improve and expand your talents.

Example: Performance marketing manager with over 7 years of experience in overseeing projects with cross-functional teams for social media, SEO, and pay per click marketing with the use of creative briefs for new online marketing campaigns and ensuring that assets are compliant and delivered timely. Acting as a liaison between external affiliates and our marketing team. Furthermore, experience in coordinating online marketing calendars with cross-functional partners.

How To Highlight Experiences 

When drafting your work experience portion of your resume, keep two things in mind: bullet points and specific experience.

#1 Bullet Points

  • List no more than 3 to 4 bullet points per role. 
  • Each point should give a single easy to understand sentence. 

#2 Specific Experience 

  • Tailor the experiences you list according to each role you’re applying for. Do this by making sure you’re highlighting accomplishments that reflect the role specifications or requirements in the job description.  

1) The Job Description: Understand the complexity of different stages in a user journey and able to design/test campaign structures to optimise conversions at different steps of the funnel
2) Your Experience: Streamlined the users journey through vigorous test campaigns to uncover which would optimise conversions and at which point of the sales funnel. 

  • These experiences should not be your day-to-day task, but instead where you accomplished something. 

What If You Don’t Have Experience?

Even without any work experiences you can still craft a great resume as someone starting their career journey, after all everyone has to start from somewhere. Here’s what you can include instead of full-time work experiences. 

  • Internships 
  • Volunteer work related to the industry
  • Freelance jobs 
  • Contract projects 
  • A portfolio of mock ups

Action Words

Action words in resumes are adjectives that are used to describe achievements and experiences. It's a terrific method to get the attention of the hiring manager and highlight your accomplishments. Words like these are great action words to consider when writing your resume: 

  • Outperformed
  • Overhauled
  • Sharpened
  • Spearheaded
  • Streamlined
  • Strengthened
  • Illustrated
  • Imagined
  • Influenced
  • Inspired
  • Championed
  • Cultivated
  • Differentiated
  • Directed
  • Empowered

What Should You Include And Not Include

Since a resume is short and to the point, here's what to include and what to leave out.

  • Your highest academic achievement and GPA are important, but the year you graduated is irrelevant and can work against you if stated. 
  • Interests and hobbies aren't mandatory on a resume and should be added only if space allows.
  • You should never include a language in which you only know a few words and expressions. It’s important to be honest when listing any and all information, even languages. 

In a separate piece of paper you’ll want to include the following to boost your chances at being selected for an interview. If you have a website with the following showcased, feel free to include your site under the contact information section of your resume.

  • Portfolio
  • Projects

Top Skills Of A Performance Marketing Manager 

Hard Skills: 
  • Keyword Research
  • Data Analysis
  • Google Ads 
  • Facebook Ads 
  • On-Page And Off-Page SEO
Soft Skills: 
  • Management Skills
  • Creativity 
  • Problem Solving

Certification And Awards 

If you’ve been meaning to up your value as a performance marketing manager, there are a handful of certificates you should look into regardless if you’re starting out or a veteran looking to sharpen your skills. Many are offered solely online with great time flexibility to work with your schedule and learning pace. Here are some certificates worth considering:

  • Google Analytics Individual Qualification
  • Google Ads Certification
  • Facebook Blueprint
  • HubSpot Inbound Certification
  • HubSpot Content Marketing Certification

Awards are a great reminder of the achievements you’ve accomplished for your company or with your industry. 

Cover Letter 

A cover letter is a terrific complement to any resume because it allows you to go into greater detail about why you're the best fit for the job. Instead of sending out generic resumes to each potential employer with an open position, a cover letter demonstrates your want to work for the company you're applying to. The structure of your cover letter matters as much as the content itself. 

  • Contact details 
  • The hiring manager’s details
  • Opening paragraph 
  • The body 
  • Closing 
  • Formal sign off 

Make sure the font size and spacing are easily readable. When describing your successes and experiences, utilise action words to emphasise your relevant talents to the position you're wanting to be recruited for.

Need a few more details? Check out our in depth guides on writing a resume, CV and cover letter. All guides are suitable for any profession with tips for careers across the board.

At GRIT, we believe people look for opportunities instead of jobs in this new era of work. We focus on in-demand Digital and Technology roles, where we intelligently match outstanding talent to some of the most groundbreaking companies in the industry. Find us doing what we do best globally at our offices in Singapore, Hong Kong, Malaysia and Germany.
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